Local First Campaigns

"Think Local First" is a term developed by the members of BALLE networks to refer to our commitment to our communities. Rather than simply promoting "buying" local, we are suggesting our larger role as stewards. By thinking local, we can make choices that have dramatic impact on our local communities, economies, and environments. We recognize that we will rarely be able to buy everything we need or use from local independent businesses. But we are advocating that people first think local - look first for local and locally owned sources of the things they need and want - to maximize the impact of their daily actions and purchasing decisions.

A Local First campaign educates consumers about the economic and social advantages that independent and local businesses bring to a community. The goal is to create a thriving local economy by maximizing the potential of local businesses, and transferring market share (business, government, and consumer purchases) from non-locally owned businesses to local independently owned businesses. (See The need for Local First campaigns.)

One of the greatest things an individual can do to support his or her local community is to patronize its locally owned businesses. Compared to their national competitors, local independent businesses recycle more money back into the local economy and give greater support to a community's nonprofit and civic needs. They are better positioned to respond to the special needs of the community, and they are more tied to the community's future. Additionally, unlike a homogenized Anyplace, USA, a community with vibrant independent businesses retains its unique character as a great place to live and visit. In promoting a Local First campaign, a community supports a thriving local economy and its way of life.

Read Who Benefits From a Local First Campaign? and check out the increasing number of studies detailing the benefits to businesses and the general community of Local First campaigns.

Read Ten Frequently Asked Questions About Local First Campaigns.

Read how we define "local" and our guidelines for determining who is eligible for inclusion in a Local First campaign.

Think Local First Manuals

Our detailed 90-page how-to manual on putting on an effective Local First campaign is free for current BALLE member networks. For non-members, the manual is available in print for $100 including shipping and handling. To inquire about purchasing a copy, please contact us.